PPC
Audience Segments in Google Ads: The 2024 Guide
Learn how Google Ads audience segments can reduce CPA, increase conversion rates and reduce your ad spend...
PPC
Unveiling Competitor PPC Strategies with Free Tools
The amount of insights you can get into what your competitors do online nowadays is just about crazy. Leveraging that data you didn’t have to pay for is a huge step forward, understanding what works and what doesn’t. Like with everything in marketing, testing is a big part
PPC
Testing Ad Angles to Improve PPC performance
Your ad messaging is your voice. Experiment with different ad angles to identify what resonates best with your target audience. Let’s say that, for example, you’re targeting system administrators for your security software. We’d first have to think about what sys admins care about and guesstimate their